House Of Holland: The Story Behind The Collection

Romany traveller communities, flamenco, gingham, all furnished with frill – we get inside Henry’s head and the inspiration for his SS17 collection.


House of Holland’s SS17 runway collection, “Free To Roam”, took its lead from the Romany traveller communities and, of particular influence, Josef Koudelka’s photography of gypsies from the Eastern Bloc. “I love the brazen mix of bold pattern used to express personality through their clothing and how a clash of materials and colour makes a bold personal statement”, says Henry.

Henry Holland accessorizing model for House of Holland show


“Within the runway collection, there were many references to flamenco; lots of frills, lots of flounce and lots of embroidery techniques and surface designs”, explains Henry. “We decided to focus on this level of detailing and pull it through into the homewares collection. Floral embroidery is used on punchy gingham cushions and a hand-knit ‘net’ throw in lime overlays the pattern of our digitally printed Boho bedding in a homage to Noa Eshkol.”

Three models wearing House of Holland SS17 collection


“The best part of working on the Habitat collection is seeing elements of our designs from the runway being brought to life in a different way, through different mediums, to create product for the home.” Contrasting statement motifs against a mismatched ‘canvas’ translated especially well onto homeware, “On the rug, for example, the handcut, tufting technique allowed us to create 2 layers: a gingham base overlaid with 3D florals. Each one takes 5 days to make. I think it’s really successful and I can’t wait to have one.”

henry holland for habitat embroidered

Close up of floral House of Holland SS17 print embroidered on mesh fabric

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