The direction – new collections

New season, new directions! The new autumn/winter collections are hitting stores and online now, but we showed it to press back in June – you’re probably seeing it in magazines and newspapers at the moment. These are photographs of the press show, just before design journalists started pouring through the doors.

We’ll be revealing the stories behind more of this season’s key pieces over the next couple of months. The underlying theme of the new collection is an exploration of strong graphic lines, using a range of materials and finishes, from fine black rattan to exposed metal and painterly ceramics.

Designs reflect their absolute beginnings as hand-drawn sketches on paper, reminding of a loose scribble or doodle. ‘The collection intentionally juxtaposes manipulated and loose structure,’ says creative director Polly Dickens. ‘And in true Habitat fashion, experiments with variations around a theme to create very different effects, often with a touch of humour.’

Textiles, rugs and surface pattern on ceramics have a painterly feel, incorporating a looser kind of mark making, which translates especially well into this season’s indigo colour story, with its bold blots and splodges of intense colour. Other key colours in the palette include yellows and coppery oranges, warm neutrals and accent flashes of fluorescent.

For more colours, materials, finishes and textures defining Habitat’s collection, click below…

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