The direction – pop art optic

Our new spring collection is a celebration of form and function, with inventive techniques and fresh new materials. Five statement stories stand out this season each using material, texture and colour in different, sometimes contrasting, visual ways, but all championing Habitat’s founding principles of fun, affordable and remarkable design.

One of our favourite directions this spring is Optic. Taking inspiration from the Pop Art generation of the 1960s, monotone optical print and pattern bring a vivid sense of depth when applied to a variety of flat surfaces.

The Viola cabinet, hitting stores and online soon, is a statement piece with bold optic patterning applied to door panels. The Taoko collection brings a fresh update with graphic prints transposed onto dark wood frames. If you prefer just a hint of graphic pattern, try an Optic drum lampshade.

Optic

Sticking to the same chic palette means you can mix graphic patterns in textiles. The Grain cushion, with its bright modern piping, references the natural patterns in wood. The Parr hand-tufted wool rug is more abstract and provides a subtle contrast.

Optic
Cool charcoals and blue-greys are the perfect backdrop for a pop of zingy colour, such as this Happer wool rug. The pattern here is big in scale, so makes for a stylish partner to subtler prints.

Optic

The pop art optic pattern extends to the bedroom, too. We love this bold Rukin bed linen.

Optic

If you are a true pattern lover, take the look even further by adding a Sebbi throw – loved by us and Will Taylor of Bright.Bazaar (watch our spring collection film to hear why).

Optic

For more ideas and stylish directions, click below…

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