Preview: Habitat AW15 Press Show

Last week, whilst blue skies, sunshine and, long awaited, summer warmth flooded through the windows of Platform, Habitat was celebrating a new season altogether. The Autumn Winter 2015 Press Show welcomed the likes of Elle Decoration, LivingEtc and Wallpaper through the door to preview the new collection and peruse what we’ll be coveting come September.

A patchwork of colour greeted the good and great as we introduced them to our new collection of rugs. Handcrafted in India, blocks of tonal red, pink and coral, together with sharp yellow highlights, were tempered by calming shades of blue, buttermilk creams and deep aubergines. Cushions and throws reflected these tones incorporating prints and waves inspired by animal imagery, monochrome geometrics, African Shweshwe and punk-influenced painterly graphics.

We, at the blog, were lucky enough to be given the guided tour by Guido Spranzi, head of buying – furniture, and Matthew Long, furniture designer. The revival of the 80’s inspired Memphis design movement could be felt around the whole space.  No piece felt more evocative of this statement look than ‘Hawkins’, an armchair 18 months in the making. Crafted in a factory Habitat has been working with for 25 years, a tubular chrome frame supports a velvet back cushion and a buttoned seat – the buttoning alone taking a whole day to complete. Now, that’s luxury.

Never one to fear brave use of colour here at Habitat, several pieces jumped out purely for their shout-it-loud tones. We loved the ‘OXO’ bookcase. Designed so the muted grey surround almost disappears into the wall, the neon coral grid becomes the star of the show. Visiting next the fluro acrylic of the ‘Ebbie’ range and the punchy orange/red of ‘Nateo’ – a chunky, tribal-inspired range with exquisitely tapered joinery – in the words of Matthew, “we’re not mucking about” when it comes to colour!

Up the other end of the room, Donald Draper would have been quite at home on the Mad-Men-esque ‘Spencer’, a beautifully crafted, clean-lined sofa whose sharp looks belied its marshmallow soft comfort. By the time we had tried out the caramel comfort of the ‘Tisno’ armchair’s butter-soft analine leather (think: DD in LA), we needed a crane to extract ourselves!

Lighting came in the form of ‘Astrid’. Destined in our opinion to become a Habitat design classic, its construction is inspired by DNA molecules.

As self-confessed colour junkies here at the blog, the Christmas room was the highlight of the show for us. Humbug-striped trees were creaking under the weight of every bauble, paper lantern, pom pom and fairy light garland known to man. Bound with brightly coloured, silky threads or dunked in the more traditional silver glitter, one way or another your Christmas will be covered. Definitely not bah humbug!

Stay tuned for September when you’ll be able to see, touch and, most importantly, buy all these show-stoppers at Habitat, Habitat Mini and online at habitat.co.uk. In the meantime, search #habitataw15 on Instagram for some more sneaky peeks.

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