There is no denying that art has played a huge part in the inspiration for Habitat’s SS17 collection. On the eve of the press show at Platform, Polly Dickens, Creative Director at Habitat, gives you a sneak peek into how this has influenced the coming season.
“Following on from the Expressionist trend we introduced for AW16, you’ll see a lot of references to artistic techniques throughout SS17. In textiles especially, we were inspired by the paintings of the Brazilian modernist landscape designer Roberto Burle Marx with his flat planes and curvy abstract shapes in interesting colour combinations. We have also experimented with the idea of ‘doodling’ as a more controlled, but still spontaneous, extension of the splattered designs in the previous season.”
“The pattern in our outdoor collection references David Hockney’s i-Pad paintings, using the Brushes app to generate original artwork by our pattern designer Martha Coates. We are always intrigued by experimenting with technique in the design of our textiles – this felt at the opposite end of the spectrum to the potato cuts that are sometimes our starting point. This i-Pad generated technique gives a particular quality of luminous colour and a special kind of mark, which makes it especially appropriate to create the kind of stylised botanical imagery we required. It’s applied to a variety of different materials including ceramic, textiles and melamine using different scales and layers of the pattern.”
Corroco dinner plate
Stay tuned for a full review of Habitat’s SS17 Press Show next week. The SS17 collection launches February 2017.